Hyatt Hotels & Resorts has announced the January 2009 launch of its second property under its new brand, Andaz. Located on Los Angeles’ vibrant Sunset Strip – the site of the legendary Hyatt West Hollywood – Andaz West Hollywood will reflect the cosmopolitan feel of its surrounding neighborhood, while showcasing the brand’s friendly and caring service, relaxed ambience and vibrant social spaces.
Launched in 2007 with Andaz Liverpool Street in London, the Andaz brand was designed with simplicity and locality in mind. Andaz offers a flexible and personalized experience beginning with the arrival process. Departing from convention, guests are welcomed into the Andaz Lounge, a non-traditional multi-use social space, where they ‘check-in’ with an Andaz Host. The role of the Andaz Host is to facilitate the functions of the front office agent, concierge and bell attendant, as well as to share local insights and the cultural pulse of the neighbourhood.
Source : http://www.hotelnewsresource.com/article35246.html