Google Wants Your Feedback on Ad Planner!

Over the past few months, the Ad Planner team has released a number of new features that were based largely on user feedback. To continue improving Ad Planner, we invite you to take this brief survey on how you’re using the tool today and what you’d like to see in the future.”

But you must be thinking as to what you will get in return! Just give your response along with complete information and contact details and you might get a $50 gift certificate to the Google Store.

Have you tried Ad Planner? Start responding now!

Yahoo, WPP Partner To Sell Ad Inventory

Yahoo just announced they will be partnering with WPP to provide access to their advertising inventory to the clients and agencies associated with WPP. The agreement involves the use of WPP’s recent acquisition, 24/7 Real Media.

The press release (below) suggests Yahoo will give direct access to available inventory to the clients and agencies partnered with WPP.

The real question is if the inventory will be strategically grouped remanent traffic or direct access to all traffic in some type of bidding mechanism.

Beyond that it also seems Yahoo is trying to develop a hands off method for monetizing their traffic. First working on the change over to Google’s paid search and now this partnership with WPP to sell their other media…..

The other view – which may be more accurate now before everyone just starts using the third party vendors – is that Yahoo is trying to maximize all possible ways to sell their traffic in all its forms.

Let’s see how this impacts stock prices tomorrow.

Read the press release after the jump:

Yahoo! Inc. (NASDAQ:YHOO) and WPP’s (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real Media.

“More and more, we see the need for agencies and media and technology companies to work together to create a new level of value,” said Mark Read, WPP’s Director of Strategy and CEO of WPP Digital. “We are very pleased to have established this partnership with Yahoo! which, enabled by our earlier acquisition of 24/7 Real Media, will turn this vision into a reality.”

As part of the agreement, WPP agencies, working through 24/7 Real Media, will develop a proprietary media trading platform that connects to Yahoo!’s Right Media Exchange. WPP agencies will work with 24/7 Real Media to integrate their proprietary targeting capabilities into the platform and develop custom trading strategies, which can be seamlessly executed via the Right Media Exchange on a highly targeted and cost-effective basis.

“As marketers take new approaches to understand and engage consumers, we are thrilled to partner with a powerhouse like WPP to evolve and grow their digital practice with our next-generation solutions,” said Hilary Schneider, EVP of Global Partner Solutions for Yahoo!. “We are committed to providing the technology, insights and media expertise required to deliver the most relevant audiences across the web and to power the seamless conversation with consumers that drives greater brand awareness, consideration, intent and most importantly – action.”

WPP will also work with Yahoo! to develop a WPP marketplace, giving WPP’s agencies even greater access to inventory, visibility across the market and insight into value. WPP intends to draw inventory for the WPP marketplace from Yahoo!’s owned- and-affiliated networks and 24/7’s Global Web Alliance. The marketplace would also be open to third-party publishers.

“This partnership with Yahoo! will give our agencies and, in turn, our clients, an advantage in securing more relevant, high-quality digital media inventory. And, it will be aggregated to our bespoke needs, at the best value for our clients,” said Irwin Gotlieb, CEO of GroupM.

Courtesy : http://blog.searchenginewatch.com

What is Affiliate Marketing….

A system of advertising in which site A agrees to feature buttons from site B, and site A gets a percentage of any sales generated for site B. It can also be applied to situations in which an advertiser may be looking for marketing information, rather than a cash sale

A system of selling products or services in context over the Internet that allows online merchants to promote their goods or services within the content of tens of thousands of Web sites. Affiliate marketing allows merchants to pay their affiliates based on performance.

Features of Affiliate Marketing Program

1. The first feature you should look for in an affiliate marketing program is that it should be easy to duplicate. Choosing an affiliate program shouldn’t just be easy to implement and get results in terms of income, it should also be easy for you and others to duplicate. Obviously, the reason for this is that you can duplicate your success and with this, you can duplicate your income.

2. The second feature that you should look for in an affiliate program is it should have tasks that have to be repeated everyday. This feature is a sign that the affiliate marketing program is one of the best and is an income earning potential. With tasks that have to be repeated daily, you can expect that this program will get you the best results from any marketing program.

3. it will take in a lot of people who will otherwise not even give it a second look. This is because many people who see affiliate programs like this tend to think that it’s just another affiliate program that doesn’t work. In fact, affiliate programs like these are what super affiliates use in order to profit a lot of money from and spend little for it. These are the things that people usually ignore.

By having a good affiliate marketing program, you will be able to earn a lot of money from it. You should also expect that it will require little maintenance and will generate a substantial amount of income for you and your family. Who knows, maybe this is the answer to all your financial needs. With the best kind of affiliate marketing program, you will be able to earn a lot of money and worry less about maintaining your website